Articles & Insights

Perspectives on AI implementation, enterprise architecture, and technology strategy from 20+ years in the field.

E-Bike & Gamification May 19, 2026

How EBRA Turns Gamified Riding Into Local Bike Shop Traffic, Rider Loyalty, and Brand Growth

A CTO-level look at how EBRA uses the RAM Raid platform to connect riders, local bike shops, and manufacturers through a national territory-capture experience — and why the architecture matters.

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E-Bike & Retail

How the Most Innovative E-Biking Organization Literally Drives Customers to Local Stores

Discover how David McKee, CTO of EBRA, uses the RAM Raid gamification platform to drive massive foot traffic, community engagement, and brand loyalty to local e-bike shops and manufacturers.

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